Kreatrade · UC Berkeley SkyDeck

The Brief

Turning a decision-science thesis about intangible capital and human bias into a working, revenue-generating product — and doing it as a first-time founder navigating US accelerator, university, and cross-border IP-licensing systems simultaneously.

Approach

• Founded a behavioral-AI startup building proprietary DLT-based digital-IP assets, reaching $30K MRR within three months of launch.
• Won a place in the Spring 2019 HotDesk cohort at UC Berkeley SkyDeck, the university's premier accelerator, backed by Tier-1 LPs including Sequoia, Sierra, Mayfield, and Canvas.
• Initiated a university IP out-licensing collaboration with IPIRA @ UC Berkeley targeting emerging markets, and managed a cross-functional team of software engineers and scientists from UC Berkeley and Southern Illinois University.
• Engaged ASEAN institutional partners on technology-transfer opportunities and IP-commercialisation frameworks for emerging digital-content markets, in parallel mentoring 100+ founders as Deal Scout at NewChip Accelerator.

Outcome & Business KPIs

• Reached $30K MRR within 90 days of launch on a first-time founding team.
• Secured admission to UC Berkeley SkyDeck's HotDesk cohort among Tier-1-backed accelerator peers.
• Opened a university IP out-licensing channel with IPIRA @ UC Berkeley for emerging markets.
• Built the fundraising, GTM, and IP-transaction muscle later applied mentoring 100+ founders at NewChip Accelerator.

Tools & Frameworks