The Brief
A legacy tyre-valve and TPMS manufacturer needed a genuine new-venture motion — a digital go-to-market channel and a defensible IP position for its emerging IoT sensor line — built largely from a standing start.
Approach
- Developed long-term product roadmaps for TPMS product lines and led the design and launch of India's first digital tyre e-commerce marketplace within 12 months.
- Ran structured customer-panel validation sessions with field engineers and industry experts to refine requirements and roadmap priorities before committing capital.
- Built IP strategy for precision IoT sensor products — tyre pressure, tread depth, EV battery safety — and secured protection for international export markets across Asia-Pacific.
- Launched multiple new ventures generating $15M in ARR within two years, managing R&D tax-credit approvals and capital budgets for new IP development programmes.
Outcome & Business KPIs
- Generated $15M ARR across new digital ventures within two years of launch.
- Expanded market accessibility by 40% through India's first digital tyre e-commerce marketplace.
- Secured IP protection for IoT sensor products across Asia-Pacific export markets.
Tools & Frameworks
Design ThinkingLean Six SigmaNew-venture P&LIoT sensor IP strategyDigital marketplace build